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Productivity and Accountability Advice for the Aspiring Entrepreneur

Productivity and Accountability Advice for the Aspiring Entrepreneur

mark buckner, time management
It's no secret that entrepreneurs are busy people, with numerous tasks to complete any given day. As such, it can be hard to shake the feeling that you aren't working as efficiently as possible and not getting enough done. This was the line of thinking that inspired Barbara Caine to host her Productivity and Accountability Days, a series of events FUSE Business Training does in collaboration with greenCOW Coworking. The objective is simple: bring entrepreneurs together and help them get more done in less time, and after attending one I've picked up on several tips to help get the most out of your workday. Productivity and Accountability Days alternate between 25 minute work periods and 5 minute breaks. At the beginning of each work period, everyone decides on a task…
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Barbara Caine’s 9 YouTube Tips for Ultimate Engagement

Barbara Caine’s 9 YouTube Tips for Ultimate Engagement

mark buckner, marketing, social media, video
Video is one of the most powerful tools a marketer has to promote their business, and YouTube is far and away the leader of video-based content online. As such, it makes sense that entrepreneurs would want to go to YouTube to expand their audience. But making a quality video is difficult, especially for beginners, so Barbara has a list of nine important tips to make the best videos you can and get the most out of YouTube. 1. Be authentic - What makes you, YOUnique? However you are in real life, that's how you should be in your videos. You are selling yourself just as much as your product or service, so don't try to hide who you are. 2. Start small. Trying to produce daily or weekly videos are…
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Five Reasons Video Marketing Should Be Part of Your Business Plan

Five Reasons Video Marketing Should Be Part of Your Business Plan

mark buckner, social media
Over the past several years video marketing has developed into one of the most powerful tools for a successful business. In a recent study, Cisco Systems, Inc. claimed that video will make up 82% of all consumer Internet traffic by 2021. Video has become such an essential part of the internet marketing process, there is virtually no reason not to use it with your business. But if you still need convincing, here are five reasons you should implement video marketing into your business plan. Consumer Engagement We live in an increasingly fast paced world, and while there are still plenty of readers out there, there are plenty more people who would rather watch a video on a subject than read an article. Video is the preferred medium for people on…
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Tips To Turn Your Friends and Followers into Raving Fans and Paying Clients

Tips To Turn Your Friends and Followers into Raving Fans and Paying Clients

mark buckner, networking, Prospecting
When it comes to starting a successful business, many believe in the old adage: "It's not what you know, it's who you know." There is some truth to this, networking is essential to building a stronger business, but it isn't enough to just know people, they need to talk about you too. At a recent workshop, Barbara Caine gave some advice to help turn friends, family, and all those followers you have on social media into paying customers and raving fans for your business. The first step Barbara suggests is to make what she calls a 250 x 250 list, a list of 250 people that you know. You can download a template of this worksheet HERE. Just think of as many names as you can, it's okay if you…
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How You Can Expand Your Business Through Pinterest

How You Can Expand Your Business Through Pinterest

mark buckner, social media
When you think about social media platforms suited for business use, you probably don't immediately think of Pinterest. A visual-based social media site, Pinterest is essentially an electronic pinboard where you can save pieces of multimedia to various themed “boards” (so you might have a board full of recipes, a board full of cat pictures, etc.). This might not initially seem conducive to business purposes, but Barbara is quick to remind people that if there is a user base, there is a potential audience, and Pinterest has a sizable user base. Doing business on Pinterest is one of the sites' best-kept secrets: many people don't realize that Pinterest even has business accounts. Thankfully it is quick and easy to set one up. The process should take a couple of minutes at…
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How to Use Hashtags to Expand Your Social Media Influence

How to Use Hashtags to Expand Your Social Media Influence

instagram, mark buckner, social media
Whether you are an experienced business owner or an aspiring entrepreneur, the ability to leverage social media to your advantage is an essential part of the job. As a freelance writer, a good deal of my business is going to be handled online, so I can use any help I can get to make things easier. Thankfully, I recently had the opportunity to attend a workshop with Barbara Caine dealing with Instagram and how using hashtags can help gain followers. She explained that hashtags were the way that social media users find like-minded people online, so just adding relevant hashtags to our posts would lead to more followers in no time. After making sure that everyone in the group had an Instagram account set up, Barbara tasked each of us…
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What’s the Difference Between Working “On” Your Business and Working “In” Your Business?

What’s the Difference Between Working “On” Your Business and Working “In” Your Business?

business building, mark buckner
If you read enough books or articles on entrepreneurship and business advice, a phrase you're bound to come across eventually is "Work on your business, not in it." It's become something of a mantra for the budding business owner, a reminder to be aware of the scale of your company and to avoid unintentionally limiting it's growth. This can be difficult advice to follow through with, as it isn't always easy for the owner of a startup or a smaller business to identify when and where they can step back from the inner workings of their company. Their business is their baby, so they want to be involved in every aspect of running it. But just as someone can "over-parent" their child, an entrepreneur can do the same for their…
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VALUE: 5 WAYS TO POSITION YOURSELF AS AN INDUSTRY EXPERT (STRATEGY #1)

VALUE: 5 WAYS TO POSITION YOURSELF AS AN INDUSTRY EXPERT (STRATEGY #1)

Positioning
How do you get your target market to listen to you? To Trust you? To do business with you? You need to position yourself as an industry leader, you need to be known as the "expert" in your field.  It won't happen overnight. It will take time, but you'll start getting momentum right away if you use the right strategies - in the right ways. I've compiled 5 very effective ways that you can position yourself as the expert in your specified field. It doesn't matter what industry you're in or how long you've been in it. You can follow these tips and quickly start being known as the "go-to person" in that industry that I'll share with you over the next couple of weeks. The first and most important…
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Success with the F5 Marketing System

Success with the F5 Marketing System

Uncategorized
Last week, Marketing Guru Steve Padilla trained Fuse Firecrackers (our awesome members) on his proprietary system, "The F5 Marketing System." The F5 Marketing System was created for entrepreneurs like you! Padilla took what works in great marketing and broke it down into five essential areas of a complete marketing funnel or system: 1.) Find new clients 2.) Fire up sales 3.) Fuel the sales fire 4.) Follow up 5.) Friends to the end We learned about marketing systems, lead generation, conversions, sales, upsells, repeat sales, the 3 levels of marketing mastery, getting more clients, increasing the size of our sales, increasing the frequency of our sales, and so much more! Then, we created a marketing funnel for our own business that included (1) how to get people to our offer, (2) how/where…
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Da Bomb of Da Month – Betty Postma

Da Bomb of Da Month – Betty Postma

Uncategorized
Betty Postma A.K.A. BakerBetty is Da Bomb of Da Month for January 2017! Betty attends class every week. When she misses, we all starve, because she brings us delicious homemade Jarbread to enjoy during our learning sessions. FUSE Business Training appreciates Betty's loyalty. We're so thankful that she values the investment in herself and her business enough to allow us to take her by the hand and help her jump from step to step to create massive success in her business! Learn more about BakerBetty below (and then visit - and "like" - her Facebook page to order a tasty treat)! Better yet, if you become a member yourself, you'l get to taste her bread for free! Join us at an upcoming class! Who is Betty Postma? I am a mom of…
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