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How to Use Hashtags to Expand Your Social Media Influence

How to Use Hashtags to Expand Your Social Media Influence

instagram, mark buckner, social media
Whether you are an experienced business owner or an aspiring entrepreneur, the ability to leverage social media to your advantage is an essential part of the job. As a freelance writer, a good deal of my business is going to be handled online, so I can use any help I can get to make things easier. Thankfully, I recently had the opportunity to attend a workshop with Barbara Caine dealing with Instagram and how using hashtags can help gain followers. She explained that hashtags were the way that social media users find like-minded people online, so just adding relevant hashtags to our posts would lead to more followers in no time. After making sure that everyone in the group had an Instagram account set up, Barbara tasked each of us…
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What’s the Difference Between Working “On” Your Business and Working “In” Your Business?

What’s the Difference Between Working “On” Your Business and Working “In” Your Business?

business building, mark buckner
If you read enough books or articles on entrepreneurship and business advice, a phrase you're bound to come across eventually is "Work on your business, not in it." It's become something of a mantra for the budding business owner, a reminder to be aware of the scale of your company and to avoid unintentionally limiting it's growth. This can be difficult advice to follow through with, as it isn't always easy for the owner of a startup or a smaller business to identify when and where they can step back from the inner workings of their company. Their business is their baby, so they want to be involved in every aspect of running it. But just as someone can "over-parent" their child, an entrepreneur can do the same for their…
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VALUE: 5 WAYS TO POSITION YOURSELF AS AN INDUSTRY EXPERT (STRATEGY #1)

VALUE: 5 WAYS TO POSITION YOURSELF AS AN INDUSTRY EXPERT (STRATEGY #1)

Positioning
How do you get your target market to listen to you? To Trust you? To do business with you? You need to position yourself as an industry leader, you need to be known as the "expert" in your field.  It won't happen overnight. It will take time, but you'll start getting momentum right away if you use the right strategies - in the right ways. I've compiled 5 very effective ways that you can position yourself as the expert in your specified field. It doesn't matter what industry you're in or how long you've been in it. You can follow these tips and quickly start being known as the "go-to person" in that industry that I'll share with you over the next couple of weeks. The first and most important…
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Success with the F5 Marketing System

Success with the F5 Marketing System

Uncategorized
Last week, Marketing Guru Steve Padilla trained Fuse Firecrackers (our awesome members) on his proprietary system, "The F5 Marketing System." The F5 Marketing System was created for entrepreneurs like you! Padilla took what works in great marketing and broke it down into five essential areas of a complete marketing funnel or system: 1.) Find new clients 2.) Fire up sales 3.) Fuel the sales fire 4.) Follow up 5.) Friends to the end We learned about marketing systems, lead generation, conversions, sales, upsells, repeat sales, the 3 levels of marketing mastery, getting more clients, increasing the size of our sales, increasing the frequency of our sales, and so much more! Then, we created a marketing funnel for our own business that included (1) how to get people to our offer, (2) how/where…
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Da Bomb of Da Month – Betty Postma

Da Bomb of Da Month – Betty Postma

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Betty Postma A.K.A. BakerBetty is Da Bomb of Da Month for January 2017! Betty attends class every week. When she misses, we all starve, because she brings us delicious homemade Jarbread to enjoy during our learning sessions. FUSE Business Training appreciates Betty's loyalty. We're so thankful that she values the investment in herself and her business enough to allow us to take her by the hand and help her jump from step to step to create massive success in her business! Learn more about BakerBetty below (and then visit - and "like" - her Facebook page to order a tasty treat)! Better yet, if you become a member yourself, you'l get to taste her bread for free! Join us at an upcoming class! Who is Betty Postma? I am a mom of…
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