Making Decisions Like Ike: The Difference Between Urgent & Important

Making Decisions Like Ike: The Difference Between Urgent & Important

business building, mark buckner, time management
Have you ever gotten a phone call from a business partner or co-worker saying that they have an urgent problem, only to realize that it could have waited? Have you ever found yourself working all day, but struggle to articulate what you really accomplished? If so, then you or someone in your life might have trouble differentiating between what’s urgent, and what’s important. This might seem like a matter of semantics, but while these two terms are often used interchangeably, they mean different things with regard to when and why a task must be completed. There are only so many hours in a day, and understanding these terms will help you be able to better prioritize your to-do list. When something is Urgent, it requires our immediate attention, having a…
Read More
Are You Working ON Your Business or IN It?

Are You Working ON Your Business or IN It?

business building, mark buckner
One of the mantras of FUSE Business Training is “Work ON your business, not IN it.” Many business owners spend too much time micromanaging minor tasks instead of focusing on how to take their business to the next level. When you have a smaller business, it is common to be intimately involved in every aspect of the company. Sometimes this is even necessary. However, as your business grows and your employee count increases, you need to spend more time focusing on the big picture. NOTE: In this article, when the term "employee" is used it is also referencing independent contractors, volunteers, or any other person who might be playing a role on your team. Some people have trouble understanding the difference between working ON your business versus working IN it.…
Read More
6 Ways to Grow Your Business Today!

6 Ways to Grow Your Business Today!

business building, mark buckner, marketing, Positioning, seminar, time management
Every good business owner has a story to tell and advice to give. As such, greenCOW Coworking and FUSE Business Training decided to come together to host the Small Business Success Seminar, a quarterly event where business owners from around the region can share their stories and help their fellow entrepreneurs grow. For the July 2018 Seminar, FUSE and greenCOW brought in six speakers to present for those in attendance. The first presentation, “Relationship Advice for Your Business,” came courtesy of Isaac Carr from CCSK Law. He emphasized the importance of understanding the inner workings of business organizations, stressing the difference between just going into business and becoming a business entity. He went over different types of businesses, such LLCs (limited liability companies), C-Corps., S-Corps., and 501(c)(3) Nonprofits. He also…
Read More
How to Find Free Business Leads Using Your Library Card

How to Find Free Business Leads Using Your Library Card

business building, lead management, mark buckner, Prospecting
With the rise of digital publishing and eBooks, many people tend to undervalue the place of libraries in the modern world. However, libraries provide a number of services and resources beyond just books, and several of them are potentially useful to aspiring business owners. In fact, if you have a public library card, there is a good chance that you have free access to a massive database full of potential industry leads and might not even know it. ReferenceUSA is a source for business and residential information compiled from thousands of public sources, and many libraries provide their users with access to their databases. This can be hugely beneficial for business owners, as it essentially means you have access to unlimited business leads. At a recent class, Barbara Caine walked…
Read More
What’s the Difference Between Working “On” Your Business and Working “In” Your Business?

What’s the Difference Between Working “On” Your Business and Working “In” Your Business?

business building, mark buckner
If you read enough books or articles on entrepreneurship and business advice, a phrase you're bound to come across eventually is "Work on your business, not in it." It's become something of a mantra for the budding business owner, a reminder to be aware of the scale of your company and to avoid unintentionally limiting it's growth. This can be difficult advice to follow through with, as it isn't always easy for the owner of a startup or a smaller business to identify when and where they can step back from the inner workings of their company. Their business is their baby, so they want to be involved in every aspect of running it. But just as someone can "over-parent" their child, an entrepreneur can do the same for their…
Read More