What’s the Difference Between Working “On” Your Business and Working “In” Your Business?

What’s the Difference Between Working “On” Your Business and Working “In” Your Business?

business building, mark buckner
If you read enough books or articles on entrepreneurship and business advice, a phrase you're bound to come across eventually is "Work on your business, not in it." It's become something of a mantra for the budding business owner, a reminder to be aware of the scale of your company and to avoid unintentionally limiting it's growth. This can be difficult advice to follow through with, as it isn't always easy for the owner of a startup or a smaller business to identify when and where they can step back from the inner workings of their company. Their business is their baby, so they want to be involved in every aspect of running it. But just as someone can "over-parent" their child, an entrepreneur can do the same for their…
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