Is Social Media Right for Your Business?

Is Social Media Right for Your Business?

Facebook, instagram, LinkedIn, mark buckner, marketing, social media, Twitter
It’s no secret that a lot of entrepreneurs try to avoid dealing with social media. Some less tech-savvy business owners find it intimidating and just aren’t sure how to use platforms like Facebook and Twitter “correctly.”  Others just see social media as a distraction that doesn’t have any real relevance to their work. But for many, social media is one of the most effective ways to build their audience and grow their business. There is a ton of statistical data that supports this. For instance, 90% of all marketers claim that social media marketing has increased their business exposure, and more than half of marketers who used social media for their business saw an increase in sales within two years. Sure, for some people social media is just a way to…
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Facebook Marketing and Business Growth

Facebook Marketing and Business Growth

Facebook, marketing, social media
While recent data security concerns have hurt some people’s opinion of Facebook, it is still one of the most popular social media platforms available, with billions of active users every month. It is also one of the easiest and most comfortable social media sites to use, with several features that entrepreneurs can use to promote their business. Below are a number of tips to help enhance your Facebook profile and make your posts more engaging. And once you’ve learned how to use Facebook effectively, you can apply most of what you’ve learned to expand your influence on other social media platforms. Facebook, Inc. (NASDAQ: FB) went public with its initial public offering (IPO) on May 18, 2012.  Since then, many users have found it difficult to get exposure for their…
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Your Social Media Success Strategy…

Your Social Media Success Strategy…

Facebook, instagram, LinkedIn, mark buckner, marketing, seminar, social media, Twitter, video
  Every year, FUSE Business Training hosts the Social Media Success Strategy seminar, an annual event dedicated to bringing together small business owners from across the Chicagoland area to learn the latest social media changes and strategies from experts in the industry. The overarching goal of the event is to grow a strong and supportive network of local entrepreneurs via social media efforts. Lead by FUSE’s Barbara Caine, the 2018 seminar took place at greenCOW Co-Working from August 16th to August 18th, and covered a wide range of topics, from social media strategies and workflow processes to content creation and lead generation. Consider this a summary of the major topics of the event. After some brief introductions, Barbara asked attendees to define their target market and their ideal client. At…
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