Is Social Media Right for Your Business?

Is Social Media Right for Your Business?

Facebook, instagram, LinkedIn, mark buckner, marketing, social media, Twitter
It’s no secret that a lot of entrepreneurs try to avoid dealing with social media. Some less tech-savvy business owners find it intimidating and just aren’t sure how to use platforms like Facebook and Twitter “correctly.”  Others just see social media as a distraction that doesn’t have any real relevance to their work. But for many, social media is one of the most effective ways to build their audience and grow their business. There is a ton of statistical data that supports this. For instance, 90% of all marketers claim that social media marketing has increased their business exposure, and more than half of marketers who used social media for their business saw an increase in sales within two years. Sure, for some people social media is just a way to…
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Your Social Media Success Strategy…

Your Social Media Success Strategy…

Facebook, instagram, LinkedIn, mark buckner, marketing, seminar, social media, Twitter, video
  Every year, FUSE Business Training hosts the Social Media Success Strategy seminar, an annual event dedicated to bringing together small business owners from across the Chicagoland area to learn the latest social media changes and strategies from experts in the industry. The overarching goal of the event is to grow a strong and supportive network of local entrepreneurs via social media efforts. Lead by FUSE’s Barbara Caine, the 2018 seminar took place at greenCOW Co-Working from August 16th to August 18th, and covered a wide range of topics, from social media strategies and workflow processes to content creation and lead generation. Consider this a summary of the major topics of the event. After some brief introductions, Barbara asked attendees to define their target market and their ideal client. At…
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How to Use Hashtags to Expand Your Social Media Influence

How to Use Hashtags to Expand Your Social Media Influence

instagram, mark buckner, social media
Whether you are an experienced business owner or an aspiring entrepreneur, the ability to leverage social media to your advantage is an essential part of the job. As a freelance writer, a good deal of my business is going to be handled online, so I can use any help I can get to make things easier. Thankfully, I recently had the opportunity to attend a workshop with Barbara Caine dealing with Instagram and how using hashtags can help gain followers. She explained that hashtags were the way that social media users find like-minded people online, so just adding relevant hashtags to our posts would lead to more followers in no time. After making sure that everyone in the group had an Instagram account set up, Barbara tasked each of us…
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