Mission & Vision: What’s the Difference?

Mission & Vision: What’s the Difference?

business building, mark buckner, mission, vision
Previously, we discussed the importance of vision and mission statements in creating a business plan. Both are important to the success of a growing business, so it’s important to understand the difference between these two similar concepts, and why both are vital to the health and development of a business. Mission and vision statements are both related to an organization’s purpose and aspirations, typically summed in short written statements. But while many people use the terms interchangeably, mission and vision statements have different objectives. A vision statement explains why a company exists and what purpose it serves. A mission statement explains how the company does what it does. As such, a mission statement usually features a brief explanation of the organization’s daily operations and immediate objectives. In contrast, a vision…
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Planning the Path to Success:  The Keys of an Effective Mission Statement

Planning the Path to Success: The Keys of an Effective Mission Statement

business building, mark buckner, mission
According to the Small Business Association (SBA), roughly 50% of new businesses fail within the first five years of operation. One of the major reasons for this is that many entrepreneurs suffer from a lack of clarity when it comes to the purpose their business will serve. A solid and realistic business plan is the cornerstone of a successful business, and the tell-tale sign of an effective business plan is a clear and memorable mission statement. What is a Mission Statement? A mission statement is a short phrase that defines the purpose of a company, expressing its immediate goals and objectives. It is generally brief, memorable, and indicates the specific values of your business. Businesses often fail because the owner doesn’t really know what they want to accomplish outside of…
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