Five Reasons Video Marketing Should Be Part of Your Business Plan

Five Reasons Video Marketing Should Be Part of Your Business Plan

mark buckner, social media
Over the past several years video marketing has developed into one of the most powerful tools for a successful business. In a recent study, Cisco Systems, Inc. claimed that video will make up 82% of all consumer Internet traffic by 2021. Video has become such an essential part of the internet marketing process, there is virtually no reason not to use it with your business. But if you still need convincing, here are five reasons you should implement video marketing into your business plan. Consumer Engagement We live in an increasingly fast paced world, and while there are still plenty of readers out there, there are plenty more people who would rather watch a video on a subject than read an article. Video is the preferred medium for people on…
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How You Can Expand Your Business Through Pinterest

How You Can Expand Your Business Through Pinterest

mark buckner, social media
When you think about social media platforms suited for business use, you probably don't immediately think of Pinterest. A visual-based social media site, Pinterest is essentially an electronic pinboard where you can save pieces of multimedia to various themed “boards” (so you might have a board full of recipes, a board full of cat pictures, etc.). This might not initially seem conducive to business purposes, but Barbara is quick to remind people that if there is a user base, there is a potential audience, and Pinterest has a sizable user base. Doing business on Pinterest is one of the sites' best-kept secrets: many people don't realize that Pinterest even has business accounts. Thankfully it is quick and easy to set one up. The process should take a couple of minutes at…
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How to Use Hashtags to Expand Your Social Media Influence

How to Use Hashtags to Expand Your Social Media Influence

instagram, mark buckner, social media
Whether you are an experienced business owner or an aspiring entrepreneur, the ability to leverage social media to your advantage is an essential part of the job. As a freelance writer, a good deal of my business is going to be handled online, so I can use any help I can get to make things easier. Thankfully, I recently had the opportunity to attend a workshop with Barbara Caine dealing with Instagram and how using hashtags can help gain followers. She explained that hashtags were the way that social media users find like-minded people online, so just adding relevant hashtags to our posts would lead to more followers in no time. After making sure that everyone in the group had an Instagram account set up, Barbara tasked each of us…
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