Is Social Media Right for Your Business?

Is Social Media Right for Your Business?

Facebook, instagram, LinkedIn, mark buckner, marketing, social media, Twitter
It’s no secret that a lot of entrepreneurs try to avoid dealing with social media. Some less tech-savvy business owners find it intimidating and just aren’t sure how to use platforms like Facebook and Twitter “correctly.”  Others just see social media as a distraction that doesn’t have any real relevance to their work. But for many, social media is one of the most effective ways to build their audience and grow their business. There is a ton of statistical data that supports this. For instance, 90% of all marketers claim that social media marketing has increased their business exposure, and more than half of marketers who used social media for their business saw an increase in sales within two years. Sure, for some people social media is just a way to…
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Tweeting Your Way to the Top: How Twitter Can Help Build Your Business

Tweeting Your Way to the Top: How Twitter Can Help Build Your Business

mark buckner, marketing, social media, Twitter
“The qualities that make Twitter seem inane and half-baked are what makes it so powerful.” -Jonathan Zittrain While Twitter isn’t as massive as Facebook or Youtube, it is still one of the world’s most popular social media websites, boasting over 330 million active users every month. And though many younger internet users are moving on to Instagram and Snapchat, 45% of Twitter’s audience falls between ages 18-29, making it a valuable resource for business owners with a younger target demographic. Every social media platform attracts a particular audience, and it is important for entrepreneurs to go where their prospective audience goes. Barbara Caine recently held a class covering how to enhance your Twitter profile and find potential customers with just 280 characters. One of the reasons that Twitter is so…
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All Linked In and Nowhere to Go: How to Build Business Relationships With LinkedIn

All Linked In and Nowhere to Go: How to Build Business Relationships With LinkedIn

LinkedIn, marketing, social media
While many business owners and aspiring entrepreneurs have a LinkedIn account, most of them don’t really use it. Many are told that LinkedIn is important, but only end up making a barebones account that quickly falls into disuse. This is a big mistake though, as LinkedIn is easily the most professional social media platform, offering ample business opportunities and remaining largely free of the silliness you find on Facebook or Twitter. Some basic tweaks and 15-minutes per day, Barbara assures that you’ll build up a sizable following on LinkedIn in no time! There are several reasons why LinkedIn is so appealing. While its user base doesn’t approach Facebook and Twitter’s billions, LinkedIn still boasts over 467 million users, with two new profiles added roughly every second. The age demographic on…
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Facebook Marketing and Business Growth

Facebook Marketing and Business Growth

Facebook, marketing, social media
While recent data security concerns have hurt some people’s opinion of Facebook, it is still one of the most popular social media platforms available, with billions of active users every month. It is also one of the easiest and most comfortable social media sites to use, with several features that entrepreneurs can use to promote their business. Below are a number of tips to help enhance your Facebook profile and make your posts more engaging. And once you’ve learned how to use Facebook effectively, you can apply most of what you’ve learned to expand your influence on other social media platforms. Facebook, Inc. (NASDAQ: FB) went public with its initial public offering (IPO) on May 18, 2012.  Since then, many users have found it difficult to get exposure for their…
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Your Social Media Success Strategy…

Your Social Media Success Strategy…

Facebook, instagram, LinkedIn, mark buckner, marketing, seminar, social media, Twitter, video
  Every year, FUSE Business Training hosts the Social Media Success Strategy seminar, an annual event dedicated to bringing together small business owners from across the Chicagoland area to learn the latest social media changes and strategies from experts in the industry. The overarching goal of the event is to grow a strong and supportive network of local entrepreneurs via social media efforts. Lead by FUSE’s Barbara Caine, the 2018 seminar took place at greenCOW Co-Working from August 16th to August 18th, and covered a wide range of topics, from social media strategies and workflow processes to content creation and lead generation. Consider this a summary of the major topics of the event. After some brief introductions, Barbara asked attendees to define their target market and their ideal client. At…
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Barbara Caine’s 9 YouTube Tips for Ultimate Engagement

Barbara Caine’s 9 YouTube Tips for Ultimate Engagement

mark buckner, marketing, social media, video
Video is one of the most powerful tools a marketer has to promote their business, and YouTube is far and away the leader of video-based content online. As such, it makes sense that entrepreneurs would want to go to YouTube to expand their audience. But making a quality video is difficult, especially for beginners, so Barbara has a list of nine important tips to make the best videos you can and get the most out of YouTube. 1. Be authentic - What makes you, YOUnique? However you are in real life, that's how you should be in your videos. You are selling yourself just as much as your product or service, so don't try to hide who you are. 2. Start small. Trying to produce daily or weekly videos are…
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Five Reasons Video Marketing Should Be Part of Your Business Plan

Five Reasons Video Marketing Should Be Part of Your Business Plan

mark buckner, social media
Over the past several years video marketing has developed into one of the most powerful tools for a successful business. In a recent study, Cisco Systems, Inc. claimed that video will make up 82% of all consumer Internet traffic by 2021. Video has become such an essential part of the internet marketing process, there is virtually no reason not to use it with your business. But if you still need convincing, here are five reasons you should implement video marketing into your business plan. Consumer Engagement We live in an increasingly fast paced world, and while there are still plenty of readers out there, there are plenty more people who would rather watch a video on a subject than read an article. Video is the preferred medium for people on…
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How You Can Expand Your Business Through Pinterest

How You Can Expand Your Business Through Pinterest

mark buckner, social media
When you think about social media platforms suited for business use, you probably don't immediately think of Pinterest. A visual-based social media site, Pinterest is essentially an electronic pinboard where you can save pieces of multimedia to various themed “boards” (so you might have a board full of recipes, a board full of cat pictures, etc.). This might not initially seem conducive to business purposes, but Barbara is quick to remind people that if there is a user base, there is a potential audience, and Pinterest has a sizable user base. Doing business on Pinterest is one of the sites' best-kept secrets: many people don't realize that Pinterest even has business accounts. Thankfully it is quick and easy to set one up. The process should take a couple of minutes at…
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How to Use Hashtags to Expand Your Social Media Influence

How to Use Hashtags to Expand Your Social Media Influence

instagram, mark buckner, social media
Whether you are an experienced business owner or an aspiring entrepreneur, the ability to leverage social media to your advantage is an essential part of the job. As a freelance writer, a good deal of my business is going to be handled online, so I can use any help I can get to make things easier. Thankfully, I recently had the opportunity to attend a workshop with Barbara Caine dealing with Instagram and how using hashtags can help gain followers. She explained that hashtags were the way that social media users find like-minded people online, so just adding relevant hashtags to our posts would lead to more followers in no time. After making sure that everyone in the group had an Instagram account set up, Barbara tasked each of us…
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