Mission & Vision: What’s the Difference?

Mission & Vision: What’s the Difference?

business building, mark buckner, mission, vision
Previously, we discussed the importance of vision and mission statements in creating a business plan. Both are important to the success of a growing business, so it’s important to understand the difference between these two similar concepts, and why both are vital to the health and development of a business. Mission and vision statements are both related to an organization’s purpose and aspirations, typically summed in short written statements. But while many people use the terms interchangeably, mission and vision statements have different objectives. A vision statement explains why a company exists and what purpose it serves. A mission statement explains how the company does what it does. As such, a mission statement usually features a brief explanation of the organization’s daily operations and immediate objectives. In contrast, a vision…
Read More
Chase the Vision, Not the Money: The Importance of Having a Vision Statement

Chase the Vision, Not the Money: The Importance of Having a Vision Statement

business building, mark buckner, vision
While most small business owners have an idea of what they want to accomplish on a daily or monthly basis, if you ask them what their larger vision is for their business, they’ll likely struggle to define it. Just like how business owners so often spend most of their time working in their business rather than on it, they’ll worry so much about their daily operations that they don’t consider the big picture. This lack of vision can limit a business owner’s success before it even begins. So if you have trouble looking at the big picture, you might need to come up with a vision statement.   What is a vision statement? A vision statement is a phrase that defines an organization’s objectives and guides their internal decision-making. While the term…
Read More