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Your Road Map to Entrepreneurial Success

November 7, 2019 @ 6:00 pm - 8:00 pm

If you’re like most entrepreneurs, you can probably recall the feeling of being completely overwhelmed with so much to do that you could never possibly finish it all. Just when you feel like you’re starting to make some headway, you learn of the newest tool or technique out there (websites, business cards, social media, CRM programs, the list goes on and on); you immediately want to jump on board so you don’t get left behind.

 Just stop and breathe for a moment!

According to the Small Business Administration (SBA), “About half of all new establishments survive five years or more and [only] about one-third survive 10 years or more.” So, basically, that means approximately 70% of small businesses will eventually fail. In fact, many experts today believe that statistic is closer to 90% (or 9 out of 10).

Fuse Business Training has done extensive research on this topic and has found that there are commonalities among those businesses that decide to call it quits:

They lack the right skills, education, connections or resources to move them to the next level.

They are doing things at the wrong time and for the wrong reasons. In other words, someone told you that you needed to have a website for your business, so you built one all by yourself on a free “user-friendly” site, only to learn that those sites don’t get very good SEO. Therefore, if you want someone to find you without having your business card with the web address listed, you needed a new option. So, then you hired someone (probably thousands of dollars) to build it better for you – just the way you want! But then… you discover that your brand (or lack of one) that you’ve been using doesn’t portray the message you’d like it too, so you decide to fully rebrand your business, which means you’ll have to rebuild your website – again, along with buying more of all those marketing materials that you already bought and haven’t even used yet.  All of this could have been avoided had you done business in the right order, the smart order. You need to define your brand BEFORE creating ANYTHING online or offline to market your business.

The sad truth is most people jump right into Marketing as soon as they begin a business, when in fact marketing comes much, much later (after about 15 other important categories). At this FREE WORKSHOP, you’ll learn the order that you should be putting your business together in (from the bottom up). You need to create a strong foundation to sustain your success BEFORE you start collecting money for your products and services. If you skip this step, you could end up as an example of the statistic above. You’ll learn about resources that could help you to grow your business using this method. Many of these resources are free or inexpensive and you could start implementing changes right away.

This is a hands-on workshop that will allow you to see where you are now and where you are going – but most importantly, this workshop will show exactly how to get there!

If you’re tired of stressing out about business, it’s time that you invested the time into making a real plan to help you reach your real goals.


At FUSE Business Training, we believe that business should be [F]un, [U]seful, [S]trategic, and [E]asy, so we’ve created an environment to equip entrepreneurs with the right education, skills, resources, and connections for ultimate growth and success. Stop working so hard [IN] your business and start making more money by working [ON] your business. At FUSE: We#WorkSmarterNotHarder. We #WorkHardPlayHard. We #LoveLearning. Please join us in our movement to increase the success rate of small businesses throughout the nation.


As the digital age progresses, cubicles are getting smaller. Companies are cutting budgets and sending workers to work from the isolation of home. Freelancers are trying to work from distracting coffee shops. Entrepreneurs are having their growth stifled by unreasonably expensive office space. People are out there trying to get work done in places not built for getting work done. A coworking space is a place for all these people, including you, to get work done and collaborate with others. How do you fit in? Community is made of people. You’re a people. We keep community development at the forefront of all our operations; from designing physical layouts to facilitating scheduled events, our goal is to empower you to never have to work alone, even if you’re working by yourself. Mutually beneficial synergies from people will different skills, experiences, and convictions are manifested at the tables of a coworking space. Will your question inspire the entrepreneur next to you? Can the advice from someone else help you connect the dots? Exactly how you fit in is up to you; a coworking community is like a jigsaw puzzle with no border pieces.

greenCOW Coworking’s motto is “Work from somewhere you ‘want’ to be, not ‘have’ to be” and I’m confident that this is the place that you do want to be!



November 7, 2019
6:00 pm - 8:00 pm
Event Categories:
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GreenCow Coworking (park in back of building)
5209 Hohman Avenue
Hammond, IN 46320 United States
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