How do you get your target market to listen to you? To Trust you? To do business with you? You need to position yourself as an industry leader, you need to be known as the “expert” in your field. It won’t happen overnight. It will take time, but you’ll start getting momentum right away if you use the right strategies – in the right ways.
I’ve compiled 5 very effective ways that you can position yourself as the expert in your specified field. It doesn’t matter what industry you’re in or how long you’ve been in it. You can follow these tips and quickly start being known as the “go-to person” in that industry that I’ll share with you over the next couple of weeks. The first and most important strategy to position yourself as an industry expert is to provide value.
ADDING VALUE TIP #1: CONTENT
Ideally, you’ll do this by creating your own content that enriches the lives of your readers. If you don’t have your own content yet, you can still give value by sharing other people’s content, keeping credit where credit is due. An example of how you can do this in a very professional way, without the perception that you’re sharing it as your own creation is as follows: Let’s say you come across an article on Success.com that you resonate with and agree with. Think of a few people that you know (even if just through networking) that might also find this information valuable and useful to their own life. Send them the link to this article via email, messenger, or by mail with a note that says, “Thought of you when I read this. Hope you enjoy it as much as I did.” DO NOT INCLUDE YOUR BUSINESS CARD OR A SALES PITCH WITH IT. Providing value should be about “providing value” because you truly care not hoping they buy with you because you gave them something valuable. There is a time and a place for your sales pitch. This is not the time, nor the place for that.
“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar
ADDING VALUE TIP #2: Never stop learning!
If you’re continuously learning new market trends and updated information in your field, you’ll always be able to give the most up-to-date and accurate information to your clients and prospects when you do share content, whether it’s your own or someone else’s.
It’s so important to attend events, classes, and seminars that relate to your industry for a number of reasons. First, and foremost so that you can stay on top of the latest news and trends. Secondly, you can share the wisdom that you learn from it to share with your followers which will allow them to see that you invest in yourself and your business, which is an important factor in a person’s buying decision. People want to know that you love and care about what you do so much that you just can’t get enough of it yourself either. That will draw them to you and help you to stand out from your competitors who aren’t reserving time to do this to better help the client. Lastly, you’ll meet lot of people that will align with your mission that could potentially help you get to the next level of success in your business. These events are always full of fantastic like-minded people and pack a lot of education and opportunity.
“Never become so much of an expert that you stop gaining expertise. View life as a continuous learning experience.” – Denis Waitley
ADDING VALUE TIP #3: COMMENT IN FORUMS, BLOGS, AND GROUPS
Another way to give value to your prospects and clients would be to engage within communities (online and offline). Comment on questions and posts made by others in forums. Comment on each blog post that you read. If you’re going to read it and gain value from it, you should give value back by supporting the writer with a comment and agreeing with or adding to what he/she may have already emphasized. Don’t do this in a way to take over the conversation or to seem like you know more than the writer. That’s bad business. There’s enough business to go around, support one another. Online groups (such as on Facebook or LinkedIn) are very powerful. To just be a member of a group is nice, because you’ll get a little exposure by being listed as a member, but the real value you’ll give (to both yourself and the other members of the group) is going to come from being actively engaged in these groups. Engage in these groups in a giving way, not a salesy way.
“Posts within a Facebook group will get more exposure and more engagement than any Facebook business page ever would.” – Geriann Wiesbrook
There are 5 strategies in total that are part of this segment. I’ll post one at a time over the next few weeks. Next week will talk about how you can position yourself as an industry expert through leadership.
If you’d like my video and worksheet on how to best engage in (and out of) groups, send an email to firstname.lastname@example.org with the subject line: Please send me tips on engagement!