Five Reasons Video Marketing Should Be Part of Your Business Plan

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Over the past several years video marketing has developed into one of the most powerful tools for a successful business. In a recent study, Cisco Systems, Inc. claimed that video will make up 82% of all consumer Internet traffic by 2021. Video has become such an essential part of the internet marketing process, there is virtually no reason not to use it with your business. But if you still need convincing, here are five reasons you should implement video marketing into your business plan.

Consumer Engagement

We live in an increasingly fast paced world, and while there are still plenty of readers out there, there are plenty more people who would rather watch a video on a subject than read an article. Video is the preferred medium for people on the go, and whether they are explainer videos, product demos, FAQs or testimonials, businesses can produce short, information rich content that will stick in the minds of consumers while taking up only a few minutes of their day.

Promoting Brand Recall

A major advantage of video content is that it strongly encourages audience recall. A memorable video can stick in the viewers’ mind long after they watched it, and if they remember the video, they remember your brand. Furthermore, by having a recognizable aesthetic in your videos, both in regard to colors and fonts as well voice, you can create an image for your business that stands out as uniquely yours.

Search Engine Optimization

One of the biggest challenges with any kind of web content is making sure your audience sees it. YouTube is currently the most dominant player in the online video business and will likely be your first choice for hosting videos. Since Google owns YouTube, they are more likely to promote their own content over someone else’s.

Mobile Compatibility

YouTube has more than one billion viewers, and claims that more than half of their views come from mobile devices. While desktops and laptops used to be the primary way for consumers to access online content, more and more users have moved on to mobile devices and tablets for their internet fix. it is increasingly expected that your content must adapt to numerous different browsers and devices, otherwise you risk isolating certain users. Video is the type of online content that most easily adapts to different formats, making it best for reaching customers.

Viral Potential

Arguably the best thing about video content is that, more than any other type of online content, it encourages people to share it with others. Social media is an increasingly audio/visual based medium, so people are more likely to watch a video than click on an outgoing link, and a particularly memorable video can spread like wildfire.

These are just a few of the reasons that video is the most in demand form of marketing in modern business.
If you want to learn more about how adding video marketing to your business plan can help your business, be sure to attend Barbara Caine’s Youtube workshop on Wednesday, August 1st from 10:30am-12:30pm at greenCOW Coworking.

 

Mark Buckner

Mark Buckner is a freelance writer and editor from Hammond, Indiana. A recent graduate of Purdue University Northwest, he has edited two books and written on topics ranging from social media to science fiction film. At this time, he is open to other freelance writing and editing opportunities.